Program Description

Learn how to connect, communicate, and enhance community spirit while broadening your reach through print and online channels in your neighborhood. Using an award-winning CAI member community’s example, you’ll examine successful volunteer efforts like converting a newsletter to a magazine, using Facebook and other social media channels for announcements, photos, and videos, emailing residents about current news and event planning, and creating websites to serve residents and prospective residents.

Topics:

• Utilizing volunteers to reach your community
  
• The journey from newsletter to magazine
  
• Generating revenue with communication channels
  
• Using multiple connections to broaden appeal
  
• Expanding your web presence
  

Speaker

Drew Mulhare is the President of Realtec Community Services, Inc, the onsite management company for the Ford's Colony at Williamsburg Homeowners Association, and serves as General Manager. Drew was the developer's representative in the formation of Ford's Colony in 1984 and was responsible for development, regulatory affairs, and community association management. He received his PCAM in 1996 and has been a member of the CAI National Faculty since that time.

Terry Weisz is a communications professional with more than 25 years of experience in delivering integrated communications solutions and implementing strategies that support program initiatives and business objectives. As Vice President, Global Internal Communications with Marriott International, she led the development and implementation of the company’s annual global communications strategy with an audience of 300,000 managed and franchised associates. Terry is a member of CAI and resides in Williamsburg, Va. She chairs the Ford’s Colony HOA Communications Committee whose responsibilities include production of a monthly 48-page magazine; management of the FCHOA website; publishing a weekly electronic newsletter for residents; and oversight of the community’s Facebook page.

Continuing Education Credit

• Certified Manager of Community Associations recertification
• Association Management Specialist redesignation
• Professional Community Association Manager redesignation

To earn credit, you must be personally registered for this program and print the certificate of completion to document your participation

Manager Certifications and Designations
Certified Manager of Community Associations (CMCA^®) /Association Management Specialist (AMS^®) /Professional Community Association Manager (PCAM^®) /Large-Scale Manager (LMS^®)

Management Company Designation
Accredited Association Management Company (AAMC^®)

Service Provider Designations and Distinctions
Reserve Specialist (RS^®) / Community Insurance and Risk Management Specialist (CIRMS^®) / Educated Business Partner