Webinar- Protecting Property Values: Finding Your Community’s “Shiny Object”
Members:
$69
Non-Members: $99 (Join
CAI and Save!)
Credit Information
1 Credit
Description
Duration: 60 minutes
It’s a homeowner’s worst nightmare—you pay a premium to live in a select community and then home values drop through the floor. As a community manager, volunteer leader or business partner, there is a key thing you can do to help protect the value of the communities you serve—find the “shiny object,” the one thing about a community that will continually attract homebuyers and keep a community in high demand. This webinar explains how to identify and highlight the feature that really makes a community shine and translate that into rock-solid property values.Topics
- Defining a community’s “shiny object”
- Describing the physical aspects of a community’s shiny object
- Teaching the audience how to find a community’s shiny object
- Goal setting and strategic planning around a community’s shiny object
- The power of a well-managed public relations program to promote a community
- Community success stories
Speakers
Beginning in 1997, Donny Disbro managed a portfolio of six large-scale community associations, building a reputation for excellent customer service while ensuring vendor quality control and civil and corporate compliance. In 1999, he started up PCM’s internet community management which exists still today and later became PCM’s VP of Marketing following the completion of his MBA in 2003. In 2009, He went on to become the chief executive officer of Professional Community Management (PCM), one of the largest association management companies in the United States. For 14 years, Disbro has overseen business strategy and operations for PCM as well as its sister companies, PCM of California, PCM Inc. of Laguna Woods Village, PCM Consulting Services, and PCM Realty.
As a senior strategic executive with more than 30 years of marketing and advertising experience, David A. LaBonte has worked on accounts for such famous brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist and Motorola. His unique background of working for manufacturers, distributors and advertising agencies provides him with a powerful insight across all marketing functions. He is a partner of Shiny Objects Marketing, a California-based marketing/advertising agency, and the author of Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible.Continuing Education Credit
This program provides one credit toward:
- Certified Manager of Community Associations recertification
- Association Management Specialist redesignation
- Professional Community Association Manager redesignation
To earn credit, you must be personally registered for this program and print the certificate of completion to document your participation.
Registration Information
All registrants will have full access to this on-demand, online recording for 120 days.
Manager Certifications and Designations
Certified Manager of Community Associations (CMCA®) / Association Management Specialist (AMS®) / Professional Community Association Manager (PCAM®) / Large-Scale Manager (LMS®)
Management Company Designation
Accredited Association Management Company (AAMC®)
Service Provider Designations and Distinctions
Reserve Specialist (RS®) / Community Insurance and Risk Management Specialist (CIRMS®) / Educated Business Partner
