Members: USD $69.00
Non-Members: USD
$99.00 (Join CAI and
Save!)
When a single tweet can topple the most powerful CEOs, when collecting followers on Facebook leads directly to increased sales and when “trending” can affect public perception, reputation management can’t be ignored. This session offers insights into the importance of social media participation and provides real, actionable solutions for leveraging social media to protect—and enhance—your and your association’s reputations.
Special Note: This program is a recorded education session from the 2015 CAI Annual Conference.
Duration: 45 minutes
Program Description
When a single tweet can topple the most powerful CEOs, when collecting followers on Facebook leads directly to increased sales and when “trending” can affect public perception, reputation management can’t be ignored. This session offers insights into the importance of social media participation and provides real, actionable solutions for leveraging social media to protect—and enhance—your and your association’s reputations.
Speakers
Jeff Peyton is a founding partner of Tin Cans Unlimited, a full-service international marketing agency specializing in marketing strategy, communication management, public relations and Internet development. A 30-year veteran of publishing and corporate communications, Jeff gained national prominence directing one of the largest grassroots communications efforts ever fielded. He was the architect of the nation’s first major nonprofit website, attracting millions of visitors per month in the early 1990s – years before social media, twitter, or even broadband access.
Laura Stocker is a founding partner of Tin Cans Unlimited, a full-service international marketing agency specializing in marketing strategy, communication management, public relations and Internet development. A sought-after speaker on an international scale, Laura’s presentations in cities across Europe and the Americas have included social marketing, crisis management, tradeshow management, social media for B2B and reputation management.
Laura spent more than 10 years managing public relations and destination marketing for Hersheypark and ZooAmerica before focusing her attention on helping business and industry navigate the Internet and social media. A certified B2B eCommerce professional and a member of Who’s Who in Information Technology, Laura has spent the past 20 years helping industrial clients leverage emerging social media channels for increased audience engagement, crisis management, search engine ranking and reputation management. She has supervised the development of search-optimized websites and social marketing projects for companies such as Arkema, Air Products, Westinghouse and Taminco.
Like her comic book idol, Laura’s Super Strength is her heart. When she’s not saving the corporate world, she’s busy saving the rest of us. In her spare time she has served on the board of directors for the Sexual Assault Resource & Counseling Center and regularly fund-raises for the American Cancer Society. In 2014, she co-founded The Unlimited Fund, a non-profit organization dedicated to supporting local charitable causes.
Continuing Education Credit
This program provides one credit toward:
- Certified Manager of Community Associations recertification
- Association Management Specialist redesignation
- Professional Community Association Manager redesignation
To earn credit, you must be personally registered for this program and print the certificate of completion to document your participation.
Manager Certifications and
Designations
Certified Manager of Community Associations
(CMCA®) /Association Management Specialist
(AMS®) /Professional Community Association Manager
(PCAM®) /Large-Scale Manager
(LMS®)
Management Company Designation
Accredited Association Management Company
(AAMC®)
Service Provider Designations and
Distinctions
Reserve Specialist
(RS®)/Community Insurance and Risk Management
Specialist (CIRMS®)/Educated Business
Partner
Preview the webinar:
