Members: USD $69.00
Non-Members: USD
$99.00 (Join CAI and
Save!)
There are only 24 hours in a day, so where and how you spend those valuable hours is crucial. Just like the benefit of earning passive income, understanding your law firm’s passive assets is crucial to improving profits and growing your practice. In today’s world more and more clients find legal counsel online, and the competition continues to grow. Even if there is a referral, most board members or managers will “check out” the law firm online. Is your firm’s primary passive asset, its online presence, ready for this? This session explores: (1) the top three ways to optimize your website so that potential clients find you; (2) proven strategies to convert inquiries on your website into actual clients; and (3) techniques to ensure your website both reflects and distinguishes you.
Special Note: This program is a recorded education session from the 2016 CAI Law Seminar.
Duration: 90 minutes
Program Description
There are only 24 hours in a day, so where and how you spend those valuable hours is crucial. Just like the benefit of earning passive income, understanding your law firm’s passive assets is crucial to improving profits and growing your practice. In today’s world more and more clients find legal counsel online, and the competition continues to grow. Even if there is a referral, most board members or managers will “check out” the law firm online. Is your firm’s primary passive asset, its online presence, ready for this? This session explores: (1) the top three ways to optimize your website so that potential clients find you; (2) proven strategies to convert inquiries on your website into actual clients; and (3) techniques to ensure your website both reflects and distinguishes you.
Speakers:
Stephen Christopher, Founder and CEO of SeeQus Marketing Technologies: With nearly a decade of experience in search engine optimization (SEO) and online marketing, he’s seen it done wrong–and he knows how to do it right. “The Internet has become incredibly complex and competitive,” he says. “It’s tough for businesses to stay visible…to stay ranked high in the search engines. There’s a lot of noise out there, and Seequs can ensure your business is heard–and seen–above the racket.”and it is that mystique that drives our passion. In the billions of websites now online, it is a fierce competition as to which become visible…and which fade into oblivion. Anyone can put up a website, but it’s visibility is what gives it strength.
Loura Sanchez, Managing Partner, HindmanSanchez PC, became an attorney to help others. Her choice of practicing in the community association arena allows her to do just that through proactive approaches and leading edge techniques. She sees herself as an integral part of her clients’ teams with a role of offering a way to do whatever the client wants, not reasons not to do it.
Continuing Education Credit
This program provides 1.5 credits toward:
- Certified Manager of Community Associations recertification
- Association Management Specialist redesignation
- Professional Community Association Manager redesignation
To earn credit, you must be personally registered for this program and print the certificate of completion to document your participation.
Manager Certifications and
Designations
Certified Manager of Community Associations
(CMCA®) /Association Management Specialist
(AMS®) /Professional Community Association Manager
(PCAM®) /Large-Scale Manager
(LMS®)
Management Company Designation
Accredited Association Management Company
(AAMC®)
Service Provider Designations and
Distinctions
Reserve Specialist
(RS®)/Community Insurance and Risk Management
Specialist (CIRMS®)/Educated Business
Partner